The unboxing ends. The experience begins.

Your brand. Our system.

This is a real-time mock-up. Our graphic design & software team will refine every detail of your kit and Brand Challenge Page until it's perfect for production and shipping.

See a real, working brand challenge page below in The Ecosystem.

Let's talk first
CHALLENGE CARD
GEEN IPHONE MAAR ANDROID? CHECK: INSTELLINGEN > VERBINDINGEN > NFC
TAP DE KAART TEGEN JE MOBIEL PROBEER DE VOOR EN ACHTERKANT VAN JE MOBIEL
Your Phygital UX Brand card
TAP | SPEEL | WIN
Bewaar deze sleutel

Deze Jouw brand/bedrijf Challenge card is een sleutel die toegang
geeft tot exclusieve voordelen, onbeperkt, alleen voor jou.

Geen app, account of login nodig
Your complete Phygital UX kit
9:41

Influencer Tasks

🎬
Influencer Challenge Share a video or photo, tag us — get featured & rewarded ✨
★ VIP

Your Challenges

🔥
Loyalty Streak 3 / 7 taps done — next tap in 21h 22m 03s
3/7
🎯
Trivia Quiz Answer 5 questions — get them all right
Win 15%
🔤
Word Scramble Unscramble the word to unlock your discount
Win 20%
✏️
Fill in the Blank Fill in the blank to unlock your discount
Win 25%
🃏
Memory Card Flip Match all pairs before time runs out
Win 30%

Your Phygital UX Challenge page

The wasted moment in every box. Solved.

Every brand puts something in the package. Almost nobody reads it.

The normal unboxing experience. 📦
+67%
average spend by repeat customers vs first-time buyers. Lifetime value > first-order value, always. Bain & Company customer-loyalty research
70%
probability of selling to an existing customer. New customers: 5–20%. The post-purchase channel is the cheapest channel you have. Marketing Metrics — Farris et al.
86%
of shoppers say user-generated content influences their purchase decisions more than brand content. Stackla / Nosto consumer surveys
94%
of in-box inserts are thrown away within 60 seconds. Every flyer is a missed touchpoint. Industry insert-marketing surveys
2.5×
DTC customer-acquisition cost has grown since 2019. Paid feeds keep getting more expensive. ProfitWell / SimplicityDX state-of-DTC reports
−70%
Meta retargeting accuracy since the iOS 14 privacy update. Paid retargeting is broken. Meta post-ATT reporting · 2021–present
€3–15
average cost per email lead via Meta ads — and rising every year. AdRoll / WordStream CPL benchmarks

How the alternatives stack up.

Honest comparison. Flyers and social ads still have their place — just not this one.

Flyers / Inserts
Social Ads
Lifetime use of the touchpoint
✖ One-shot · 80–90% trashed
✖ Impression decays
✔ User can tap forever.
Generates UGC
✖
✖
✔ Yes, user gets rewarded.
Triggers repeat purchase directly
✖ Hope someone reads
Indirect
✔ Yes, user wins a discount.
Captures customer data per action
✖
✖ Aggregate only
✔ Email, order data and UGC.
Reaches a verified buyer
✖ Already bought
✖ Cold audience
✔ Yes, during unboxing.
Reaches a real human, not a bot
✔ Physical recipient
✖ 42.7% blocked · ~50% on bots · 42% fake followers
✔ NFC tap = verified human.
Customer-loved (engaging vs annoying)
✖ Annoying
✖ 70%+ skip “Sponsored” · 0.48% engage
✔ Yes, user plays games and gets rewarded.
Attention per impression
~3 sec, glanced
~8 sec, scrolled
✔ 60+ sec, active play.
Customer feels they own a piece of your brand
✖ Trashed
✖
✔ Challenge card stays with the user. 76% trust physical > digital.
Brand-owned channel
✔ Fully yours
✖ Rented from Meta
✔ You own the channel.
Privacy-policy-proof (iOS 14, GDPR)
✔
✖ −70% iOS 14
✔ 100% safe, user tap = consent.
Reaches every customer (no algorithm filter)
✔ Every box
✖ Algorithm filters
✔ Every kit
Issues discount codes
Static · shareable
✖
✔ Unique-per-win
Coupon-abuse-proof
✖ Codes leak
N/A
✔ One code per customer
Real-time dashboard for the brand
✖
✔ Ads manager
✔ Per-brand, live
Trackable per individual touchpoint
✖
✖ Aggregate only
✔ Every tap, every game.
Customer feedback loop
✖
✖ Comments, noisy
✔ UGC tab in dashboard
International — one setup, every country
✖ Print local
✖ Per-country campaigns
✔ One URL, worldwide
Cost per touchpoint
Low, fixed
✖ €15.30/click avg · rising
One ship · lifetime use
Cost to bring a customer back
✖ No mechanism
✖ 5–25× cost of retention
✔ Built-in loop · 25–95% more profit from 5% retention lift.
Carbon footprint per engagement
✖ Paper, single-use
✔ Digital
✔ One card, many uses
Brand differentiation via hardware
✖
✖
✔ Phygital UX brand kit

24 dimensions. Honest comparison — flyers and social ads win where they should (cost, broad reach, privacy on flyers, aggregate analytics on social). Phygital UX wins where it matters: identified data, repeat-purchase trigger, lifetime use, and the engagement of a game over an ad.

The Phygital UX Ecosystem

Select a brand to discover use cases

01

The Phygital UX Kit

Yes I Smell Good Brand Challenge Card — Front
Yes I Smell Good Brand Challenge Card — Back

Phygital UX NFC Brand Challenge Card

+
Yes I Smell Good Instruction Card — Front
Yes I Smell Good Instruction Card — Back

300 g/m² premium matte laminated instruction card

Phygital UX NFC Brand Challenge Card +

300 g/m² premium matte laminated instruction card

The Phygital UX kit is designed to premium standard making customers instinctively want to engage. One tap to turn any order into a lifetime customer.

Suddenly Sheep Brand Challenge Card — Front
Suddenly Sheep Brand Challenge Card — Back

Phygital UX NFC Brand Challenge Card

+
Suddenly Sheep Instruction Card — Front
Suddenly Sheep Instruction Card — Back

300 g/m² premium matte laminated instruction card

Phygital UX NFC Brand Challenge Card +

300 g/m² premium matte laminated instruction card

The Phygital UX kit is designed to premium standard making customers instinctively want to engage. One tap to turn any order into a lifetime customer.

Healthy Sporty Brand Challenge Card — Front
Healthy Sporty Brand Challenge Card — Back

Phygital UX NFC Brand Challenge Card

+
Healthy Sporty Instruction Card — Front
Healthy Sporty Instruction Card — Back

300 g/m² premium matte laminated instruction card

Phygital UX NFC Brand Challenge Card +

300 g/m² premium matte laminated instruction card

The Phygital UX kit is designed to premium standard making customers instinctively want to engage. One tap to turn any order into a lifetime customer.

🔜

Brand kit coming soon

02

The Integrations

One-click OAuth. Connect your store and email platform in seconds — no API keys, no manual configuration.

E-Commerce
ShopifyShopify
WooCommerceWooCommerce
Email Marketing
MailchimpMailchimp
KlaviyoKlaviyo

Your Tech Stack, Supercharged

  • UGC Content? Synced immediately.
  • New Leads? Delivered straight to your CRM.
  • Game Winners? Your platform knows instantly.
  • Converted Orders? Tracked in real-time.

Total data collection from every interaction on your Brand Challenge page. No delays, no manual exports, unless you need them.

03

The Experience

Analytics meet simplicity.

Everything your kit generates — taps, repeat orders, email leads, customer-made content, lifetime value, kit re-orders — captured in one private dashboard.

The Phygital UX dashboard Live
Performance
68%
Tap rate 5,000 kits in circulation · 3,400 unique tappers
Repeat orders412Won codes redeemed
Emails captured2,68479% of unique tappers
UGC created287Photos and videos shared
Repeat tappers1,22436% came back

Performance at a glance

Every metric, the moment a customer engages.

The Phygital UX dashboard Live
All platforms Instagram TikTok All content Photo Video
Customer post 1IMAGE
@sophie.k Instagram · 2h ago ↓ Download
Customer post 2IMAGE
@marc.run TikTok · 5h ago ↓ Download
Customer post 3VIDEO
@lisa_eats Instagram · 1d ago ↓ Download

Every customer post, downloadable

Filter by platform. Download anything to repost.

The Phygital UX dashboard Live
Discount per challenge
🔥Loyalty Streak10%
🎯Trivia Quiz15%
🔤Word Scramble20%
✏️Fill in the Blank25%
🃏Memory Card Flip30%

Set the prize, save, ship

Drag a slider. Decide the reward.

The Phygital UX dashboard Live
Integration health · checked daily
ShopifyConnected · verified 2h ago
WooCommerceConnected · verified 2h ago
KlaviyoConnected · verified 2h ago
MailchimpConnected · verified 2h ago

One click. Verified daily.

Connect Shopify, WooCommerce, Klaviyo, Mailchimp. Health checked daily.

The Phygital UX dashboard Live
Order more Phygital UX kits
2,500kits · €1.59 per kit
Total€3,975
Start order →

Re-stock in under a minute

Slide, confirm, done. We handle production.

The Phygital UX dashboard Live
Three ways to reach us
Email Formal, async, attachments welcome.
hello@phygitalux.io
WhatsApp Quick questions, urgent stuff.
Coming soon
Book a call 30-min founder call when you need depth.
Coming soon

Direct line to the team

Three ways in. No tiers, no queues. Replies in hours.

One Partnership. Full Ecosystem.

Everything included from day one. Order kits when your stock runs low — no minimums on frequency, only on quantity.

Full Ecosystem

Phygital UX Partnership

The complete marketing system. Hardware, software, design and service — all yours to scale.

SaaS Licence
€79 / month
Setup fee
€599 one-time

The €79 SaaS licence is a recurring monthly subscription — it keeps the platform, dashboard, integrations and support running. Phygital UX kits are ordered separately, on your schedule. No minimum order frequency — order when your stock runs low.

Phygital UX Kit — select your quantity
Phygital UX kits 300
Per kit €2.29
Kit total €687

Every Phygital UX kit includes the Brand Challenge Cards + matching 300 g/m² instruction cards. Fully designed, encoded, printed, quality checked and shipped by Phygital UX.

Included in every partnership.

The Kit

  • Phygital UX NFC Brand Challenge Cards 300 – 20,000 · your choice
  • 300 g/m² premium matte laminated instruction cards Matching quantity

The Software

  • Brand Challenge page
  • Influencer ChallengeBrand Influencer engine
  • 5 Gamification ChallengesChallenger engine, your choice
  • Analytics dashboardTaps, engagements, discount coupons, email list
  • UGC dashboardView & download all customer-created content
  • One-click Ecommerce integrationShopify, WooCommerce
  • Token tap encodingOn every Brand Challenge Card

Graphic design

  • Brand Challenge cardExpert design
  • Instruction cardsExpert design on 300 g/m²
  • Brand Challenge pageFully interactive design
  • Logo & brand colourVectorised, applied across every asset

Design is handled entirely by us — non-negotiable, to protect the premium standard we deliver.

Service

  • Customer support09:00 – 17:00
  • Brand Challenge Page maintenanceSoftware & challenge updates
  • Weekly software security check
  • Cloudflare database & server cleaningFast, secure load times

Questions answered.

Product

How does it work for the customer?

They tap the card with any phone. The Brand Challenge Page opens. They play a game, win a discount, enter their email to claim it. No app, no account, no login.

Do my customers need an account or app?

No. Zero accounts, zero passwords, zero apps. Email capture, UGC, and repeat purchases happen as byproducts of playing the game.

How does the Influencer Challenge work?

One of the challenges asks the customer to film or photograph themselves with your product, tag your handle, and upload proof. Bigger reward — 25% off for photos, 35% off for videos. The content lands in your UGC tab with @handle, post URL, and one-click download to repurpose for ads.

What if a customer doesn't tap, or taps many times?

Not tapping: no harm — the unboxing still feels premium. Multiple taps: cooldown timers prevent abuse. The card can be passed to anyone — that's a feature. More taps = more impressions = more brand exposure.

Which businesses is Phygital UX best suited for?

Any D2C brand shipping physical packages — fragrance, fashion, beauty, supplements, food boxes, streetwear, lifestyle. Sweet spot: already on Shopify or WooCommerce, already using Klaviyo or Mailchimp, already inserting a thank-you card or flyer. Phygital UX replaces that insert.

Dashboard

What can I see in my dashboard?

Live tap rate, repeat orders, emails captured, UGC submissions, repeat tappers. A conversion funnel. 30-day trend charts. Per-challenge discount sliders. One-click integration health. Every event scoped to your brand only.

Which platforms do you integrate with?

E-commerce: Shopify and WooCommerce. Email: Klaviyo and Mailchimp. One-click OAuth for all four — no API keys, no manual configuration. Discount codes generated live in your store; email captures sync with attribution per challenge.

How are discount codes created and delivered?

The customer wins, enters their email. Your store generates a unique, single-use code with a 48-hour expiry via the OAuth integration. The code appears with a copy button and countdown. Influencer Challenge codes get a 7-day window.

Where is my data stored? Is it GDPR-compliant?

All data on Cloudflare's EU edge infrastructure (D1 for events and emails, R2 for UGC). Each brand's data is fully isolated — every table keyed by brand, no cross-brand reads possible. Privacy Policy and Data Processing Agreement available on request.

Can I export my data?

Yes. Emails, redemptions, UGC, every tap event — exportable as CSV from the dashboard, any time. You keep your data even after cancellation.

Billing

What does it cost?

Three line items. €599 one-time setup (custom Brand Challenge Page + software build + production line). €79/month SaaS licence. Kits from €2.29 each at 300 cards down to €0.95 at 20,000+. Reorders: kit cost only, no fees.

How long until my kits are in my hands?

Brand Challenge Page live within 5 working days. Kits designed, encoded, produced, quality-checked, shipped within 10–14 working days of payment confirmation. Reorders ship faster.

Can I cancel? What happens to my data?

Yes, cancel anytime from the dashboard. The €79 subscription stops at the end of the current month. Brand page, integrations, and UGC stay accessible for 30 days for export. You keep every record captured during your subscription.

Can I reorder more kits later?

Anytime, from your dashboard. No setup fee, no design fee, no minimum, no commitment. Just kit cost. Production line is already set up, so reorders ship faster than the first run.

How does VAT work for EU brands?

EU-VAT-registered brands enter their VAT number at signup and are invoiced reverse-charge (0% VAT). NL brands and non-VAT EU buyers are invoiced with 21% Dutch VAT. UK and non-EU brands: VAT-free with export documentation.